Discontinue Crossword Clue

We think the answer is "DROP" which means:

noun
• • A shape that is spherical and small
• • A small indefinite quantity (especially of a liquid)
• • A sudden sharp decrease in some quantity
• • A steep high face of rock
• • A predetermined hiding place for the deposit and distribution of illicit goods (such as drugs or stolen property)
• • A free and rapid descent by the force of gravity
• • A curtain that can be lowered and raised onto a stage from the flies; often used as background scenery
• • A central depository where things can be left or picked up
• • The act of dropping something
verb
• • Let fall to the ground
• • To fall vertically
• • Go down in value
• • Fall or descend to a lower place or level
• • Terminate an association with
• • Utter with seeming casualness
• • Stop pursuing or acting
• • Remove (cargo, people, etc.) from and leave
• • Cause to fall by or as if by delivering a blow
• • Lose (a game)
• • Pay out
• • Lower the pitch of (musical notes)
• • Hang loosely
• • Stop associating with
• • Let or cause to fall in drops
• • To remove
• • Take (a drug, especially lsd), by mouth
• • Omit (a letter or syllable) in speaking or writing
• • Leave undone or leave out
• • Change from one level to another
• • Fall or sink into a state of exhaustion or death
• • Grow progressively worse
• • Give birth; used for animals

An example sentence would be:

• • "The company decided to drop the product due to low sales."
• • "Please drop off the package at the post office on your way."

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